The Science of Body Fat

How well do you know what body fat is?Ever been to a party where all the guests were discussing some hot topic, all the while throwing around some new buzzword like so much confetti? Ever been the "odd man out" in such a situation the only one in the group to not know what the heck was going on and fearful of having someone call your bluff?

Well, the weight-loss industry has its share of "alphabet soup" buzzwords, 4 and 5-syllable words--many of which are poorly understood even by professionals who work with overweight people on a daily basis!

This chapter is dedicated to educating you about a basic scientific principle that serves as the foundation of many of today's best-made weight-loss supplements.

The million-dollar word, in this case, is thermogenesis. It is derived from 2 Greek words: "thermo-" meaning heat and "genesis" meaning production. Stedman's Medical Dictionary [24th Ed.] defines it as, "The production of heat; specifically the physiologic process of heat production in the body."

Thermogenesis is your primary means of producing body heat and regulating body temperature. You generate body heat by oxidizing fatty acids [from blood stores of triglycerides]. Brown adipose tissue [aka "brown fat"] controls all the complexities of this chemical reaction.

Lack of thermogenesis plays a significant role in overweight people. In fact, sluggish thermogenesis accounts for 90% of all cases of obesity [the remainder being largely attributable to genetics or sheer gluttony.

Whatever its cause, obesity increases your risk for more than 40 of this nation's most debilitating and deadly
illnesses. Obesity can be managed with exercise and lifestyle modifications to reduce your body fat stores and
health risks. In far too many cases, however, mainstream medicine often utilizes pharmaceutical drugs such as
dexfenfluramine, sibutramine and orlistat to alter food intake.

While these drugs can be effective in some people, they are not without serious side effects [remember the "Fen-Phen
Fiasco"?] and require very careful monitoring by a medical doctor. At its most basic level, obesity can be viewed
through the lens of a simple math equation. In a state of health and vitality, the number of calories you take in
each day roughly equal the number of calories you burn for energy.

Obesity is the opposite or negative side of this same equation: you are not active enough to burn all the
calories you take in through your diet each day. As a result, you start accumulating fat deep inside your belly
and your waistline slowly expands.

To create a graphic image of thermogenesis at work, picture your child or grandchild shortly after they have eaten a
meal and sitting or playing quietly. As you pick them up and hold them in your arms, I also want you to take notice
of how warm their body feels. In short, everything you notice about this bundle of joy has been created through
the process of thermogenesis.

In modern times, scientists are enhancing this same natural reaction by scientifically designing formulations which
revolve around powerful plant extracts. Under the influence of these herbal remedies, your body undergoes a powerful
kick-start in its ability to breakdown all nutrients found in food, and turn them into sources of energy.

State-of-the-art research into obesity is now shedding light on the underlying mechanisms of your weight gain. Such
investigations show nutritional therapies--thermogenic formulas using botanicals such as Ma huang and Paullinia -
are safe and effective supplements to help you achieve long-term weight management.

As you and I get older, we experience a decline in our energy reserves. As a result, we complain of increased
fatigue and having less energy as we age. Increases in obesity, diabetes, atherosclerosis, hypertension, and
depression are just a few of the health problems that also accompany this decreased energy production with advancing age.

Animal studies have confirmed thermogenesis drops significantly as you get older. Researchers believe your
drop in thermogenesis is due to less oxidation of fats by your brown fat. Studies show older animals have less
active brown fat, and this predisposes them to gaining body fat. These studies may also explain sudden weight
gain in men after age 40!

Numerous studies have shown ma huang--specifically its alkaloid ephedrine--"kick-starts" your level of
thermogenesis. Ephedrine is commonly found in the US in 100s of over-the-counter products [decongestants, cold & flu preparations] used by millions of Americans each day.

Ephedrine increases the amount of excess fat calories burned by the cells of your fat tissue and muscles. In a laboratory study, ma huang was found to increase the cellular activity of brown fat by 800%!

In another study, researchers found women on diets who were also given ma huang lost 200% as much fat (10 pounds more) as women given a placebo.

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Doctor's Note: Unlike prescription drugs that carry serious side effects, cutting-edge thermogenic formulas, offer
people a safe and effective means of boosting their natural metabolism and controlling weight long-term.

Our products when used within our guidelines will achieve the following:

- stimulate fat breakdown & inhibit fat formation

- increase your own natural thermogenesis

- transform body composition to that of a lean person

- block receptors on your fat cells thereby preventing
fat gain
Obesity does not have to be an excuse anymore. We have the solutions that you have been looking for. We encourage you to review our products, and choose the best product for your particular weight loss concerns.